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Research Paper Subject Search for: Business / Marketing and Advertising

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155. 17072 An Analysis of Ethics and False Advertisement

This nine-page business ethics paper discusses ethics in advertising, examines the issues involved, and includes a summary of the facts. The author analyzes a list of the potential solutions, provides a pro and con evaluation summary for each potential solution, and selects the best solution. He then provides analysis and justification for his reasoning, while stating ethical and philosophies and identifying obstacles likely to be encountered in implementing the solution.
  • Pages: 9
  • Bibliography: 4 source(s) listed
  • Filename: 17072 Ethics False Advertisement.doc
  • Price: US$80.55

156. 17121 Hershey's Chocolate as a Business.

This six-page senior level paper is an analytical report that covers how Hershey's does business the way we see it.
  • Pages: 6
  • Bibliography: 4 source(s) listed
  • Filename: 17121 A Hershey's Chocolate.doc
  • Price: US$53.70

157. 17178 Atlanta Retailer: Marketing Analysis.

This paper focuses on the business of one Atlanta retailer and conducts in-depth marketing analysis to point out weaknesses and strengths. The paper also offers a concrete action plan with clearly defined goals and objectives.
  • Pages: 11
  • Bibliography: 0 source(s) listed
  • Filename: 17178 Atlanta Retailer, Marketing.doc
  • Price: US$98.45

158. 17235 Bavaria Motor Works - A Marketing Overview.

BMW has been in the field of car manufacturing for a long time now. Nevertheless it keeps evolving to accommodate changing, popular tastes. This four-page paper discusses the various ways in which the company has delivered its promise of "The Ultimate Driving Machine".
  • Pages: 4
  • Bibliography: 2 source(s) listed
  • Filename: 17235 Bavaria Motor Works.doc
  • Price: US$35.80

159. 17247 Innovating Continuity: Brand Loyalty and Consumer Behavior in a Modern Age.

This 8-page senior paper examines the often contradictory ideas of innovation and continuity as they affect brand loyalty and consumer behaviour.
  • Pages: 8
  • Bibliography: 6 source(s) listed
  • Filename: 17247 Innovating Continuity, Brand.doc
  • Price: US$71.60

160. 17267 An analysis of Consumer Behavior and Marketing Strategy by J. Paul Peter and Jerry C. Olson, 6th edition.

An analysis of Consumer Behavior and Marketing Strategy by J. Paul Peter and Jerry C. Olson, 6th edition. Three articles are analyzed within the criterion of questions posed at their endings. By understanding the points made in the articles, we can learn how the author's view business.
  • Pages: 6
  • Bibliography: 0 source(s) listed
  • Filename: 17267 Marketing, Peter, Olson.doc
  • Price: US$53.70

161. 17282 Marketing Strategy for a Single Unit McDonalds Retail Store.

This paper will discuss a local small town franchise of McDonalds, and seek to reveal a marketing strategy that will project new products and developments. By understanding some of the techniques involved in this retail store, we can see how it may grow.
  • Pages: 6
  • Bibliography: 0 source(s) listed
  • Filename: 17282 Marketing Strategy, Mcdonalds.doc
  • Price: US$53.70

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